顧欣穎 時尚管理 碩預

Firstly, in my specialized courses, I researched two major themes, one was candy colour and the other was fast fashion. Fortunately, I have known more about them through research. What's more, personally speaking, I have made great progress in the production of presentations and the presentation typesetting. As a result, I have the ability to show great self-confidence on stage to make a deep impression on others.

Secondly, the same purpose of these projects is to understand what kind of products consumers prefer, so as to understand consumers and predict the next trend. Through learning and understanding, I believe that the fashion industry should pay more attention to consumer behavior, consumer aesthetics, consumer trends, consumer lifestyle and crowd segmentation. Consider fashion attributes, aesthetic standards, and whether or not they will be popular in this day and age. My first project was a survey on the candy colour. At the beginning, I determined its popularity time, and then I began to conduct a large number of data survey, from colour deployment to handicraft to fabric colour difference, and made various analysis. Career analysis is carried out to predict what colour will be used by different consumers. In addition, regional consumer analysis and crowd consumer analysis are also carried out to predict the next trend. For the second project I did a lot of consumer analysis as well. In conclusion, I found its pricing, style and corresponding audience groups to summarize the rules, so as to understand their commonality and consumer preferences.

Finally, on the presentation of rendering, I can make clear point, the content is clear, eye-catching and focused. Meanwhile, what the customers really want to see is fully grasped by me.

首先，在這段學習經歷里我調研了兩個主題：“糖果色”與“快時尚品牌“。我通過各種調研手法了解其關鍵詞的方方面面。并在各種場合匯報我的研究結果。經歷了這樣的過程，才使得我能在此次展覽上為大家呈現出最終的研究結果。

然后，我的研究核心是去探索什么樣的產品能更受到消費者的歡迎，并據此推測出未來的流行趨勢。通過不斷的學習與理解，我相信時尚產業應該更加關注用戶的行為模式，用戶審美變化，生活方式與人群分類。考慮到時尚的貢獻、審美標準與不論究竟在什么時代都能流行的因素，我將第一個主題是關注在“糖果色“上。首先我確定其流行趨勢，并通過大規模的數據收集，再落實到成品織物印刷，我都進行了充分的研究。用戶對象職業分類讓我清楚的意識到，不同的客戶群體在顏色的選擇上的區別，這些因素都直接影響到下一季度的色彩流行預測。第二個項目里我更加著重與用戶縫隙，我找到了快時尚品牌的定價、風格與對應的手中群里是有一定的規則的，這樣我能夠了解他們的共性與消費者偏好。最后，我在此將所有的過程總結成冊，使得我的客戶能更明確的了解到我的研究結果。