呂茜茜 奢侈品管理 碩預

In order to learn how to have a keen eye for insight into how things evolve and Put forward my own opinions and suggestions in this objective analysis. In this project, I chose to discuss the topic of China's online celebrity economy as my research topic which I collect and classify data to understand China’s online celebrity economy, and I’ve come up with suggestions for this topic from research: In terms of creating online celebrities, they need to discover their own characteristics and be good at creating personal topics to attract consumers' attention. Gain interest in the means of realization mentioned above. At the consumer level, products produced under the online celebrity economy should improve the quality of the product itself so that it can continue to attract purchasing power.

為了學習怎樣敏銳的洞察事物的演變過程并通過客觀分析后提出的意見和建議。在這個項目中，我選擇討論中國網紅經濟的主題作為我的研究主題，我收集了相關數據并且進行分類，通過這些數據來了解中國的網紅經濟。并且從研究中得出了這個關于主題的建議：為了成為網紅，這些人需要發現自己的特點，并且要懂得如何創造個人話題來吸引消費者的注意力。對于消費者層面來講，網紅經濟下生產的商品應該注重并且提高產品本身的質量，以便繼續且持久吸引購買力。