楊舒貽 奢侈品管理 碩預

My research is all about the situation of designer’s jewellery brand at present and how it will develop in the future. Running a successful brand requires around 90% business acumen and only about 10% good esthetics. So, as a luxury Jewellery Management learner, our aim is to balance the gap between the design and business sides of set up a successful brand. From a realistic overview of the key elements we need research, development and nurturing in the context of our own business to give the brand a chance to compete favorably within a demanding, unforgiving and competitive industry. I have expanded on the issue of sustainability and included some new case study.

我的研究方向主要是研究有關于珠寶的設計師品牌的現狀以及它的發展前景。成功的經營一個品牌需要近90％的商業頭腦，然而只需要10％的好審美。因此，作為一個奢侈品珠寶管理者，我們的目標是通過平衡設計和商業之間的差距從而建立一個成功的品牌。從對我們自身業務背景下的關鍵要素的現實概述中，我們需要進行研究，開發和培育，以使品牌有機會在苛刻，無情和競爭激烈的行業中進行競爭。我已經擴展了可持續性問題，并包括一些新的案例研究。