?

陳天洋 奢侈品珠寶管理 碩預

2020.06.03

The <How do Chinese jewellery brands respond to Chinese fad> is my recent study. 

‘The Chinese fad’, which refers to the most popular trend of the Chinese mainland. In recent years, with the development of the Chinese economy and the rise of traditional culture, the revival of Chinese fad has continued to heat up, and it is widely used in the fast-moving consumer industry, that is, food and beverage, clothing and beauty. For Chinese jewellery brands, how to better integrate into the market of Chinese fad is a very effective direction to try. However, at this stage, the national tide market of Chinese jewellery brands has not yet stabilized, and then it has also ushered in some problems that need to be solved,“low quality”,” copy tradition simply”, ” The exposure is not enough, the popularity is easy to disappear”. So how to improve these problems is the main research direction of this topic.

 This report will conduct research through second-hand data research and consumer surveys and make a few suggestions: 

1. Use KOC to enhance brand recognition among consumers.

2. Chinese jewellery brands need to work hard to make some high-end lines product.

3. Increase brand exposure through KOL.

 

《中國珠寶品牌如何應對國潮》是我最近的一向研究。

“國潮”,即中國本土的潮流。近年來,隨著中國經濟的發展與傳統文化的崛起,國潮復興持續升溫,并被廣泛應用在快消產業,即食品飲料、服裝和美妝等領域。中國珠寶品牌為了立足市場,也紛紛加入這股熱潮。對于中國的珠寶品牌來說,如何更好的融入國潮市場是當下可以嘗試的發展方向。但現階段中國珠寶品牌的國潮市場尚未穩固,隨之而來也迎來了一些亟待解決的問題, “質量有待提高“,“設計單一,復刻傳統”,“曝光不夠,熱度易散“,那么究竟要如何改善這些問題是本課題的主要研究方向。

本片報告將通過二手資料的研究和消費者調查的方式進行研究并提出幾點建議:

1.通過KOC來提升品牌在消費者之間的認可。

2.中國珠寶品牌需要努力做一些高端線產品。

3.通過KOL提升品牌的曝光度。

 

PORTFOLIO

學生作品照片
 

RECENT EVENTS

近期活動
全部活動



主站蜘蛛池模板: 色一情一乱一伦黄| sihu国产精品永久免费| 欧美日韩国产在线观看| 国产suv精品一区二区33| 3d成人免费动漫在线观看| 目中无人在线观看免费高清完整电影 | 人妻丰满熟妇无码区免费| 韩国高清色www在线播放| 国产精品视频网| 久久综合琪琪狠狠天天| 美女视频黄频a免费| 国产精品一区欧美激情| 两个人一上一下剧烈运动| 最近最新中文字幕6页| 噜噜噜狠狠夜夜躁| 97久久精品午夜一区二区| 手机在线色视频| 亚洲AV无码精品国产成人| 波多野结衣黑人| 午夜精品久久久久久久| 香蕉一区二区三区观| 国产精品无码一区二区三区在| 久久久久久人妻一区精品| 欧美人与动另类在线| 四虎影库久免费视频| 99re66热这里只有精品首页| 把胡萝卜立着自己坐上去| 亚洲18在线天美| 欧美视频一区在线观看| 内射人妻无套中出无码| 调教女m视频免费区视频在线观看| 国产精品免费看久久久| 中日韩欧美在线观看| 欧美老熟妇欲乱高清视频| 北条麻妃在线观看视频| 青青草国产精品| 夜夜爽一区二区三区精品| 久久男人av资源网站| 欧美性受xxxx狂喷水| 亚洲色大成网站WWW尤物| 风情艳主调教朋友圈变态|