梁超 奢侈品珠寶管理 碩預

在消費者逐漸年輕化的今天，通過對現有奢侈品珠寶市場基本情況的調查以及對一些奢侈品珠寶品牌的研究，結合專家訪談與消費者調查，了解如何為年輕的女性消費者設計產品及建立產品線，成為她們首選的理想奢侈品珠寶。

With the change of consumer group for luxury jewellery is getting younger. Through the research of some luxury jewelry brands to understand the basic situations of the market and the market trends. Liang Chao combined with consumer surveys to found out how to design and set up a product line for young female consumer and become their first ideal choice of luxury jewellery.

而在這過程當中，通過對社會市場經濟物質基礎的理解并與文化影響相結合。認識到，其中參與的每一個部分都不是相互獨立的參與者，不管是管理者，設計師，還是消費者，甚至是每一名普通的員工，能做什么，做好什么，才是真正有意義的事情。而作為各方橋梁的管理者，信息的展示傳達至關重要。各方溝通與信任的建立，以及對于品牌價值與利潤的權衡是一位合格的管理者需要不斷思考的。

In the process, try to understand the materialistic basis of economics, but also the cultural effects that the whole society has – and do this in the combination. Every part of it is not an independent participant. Whether it is a manager, a designer, a consumer, or even every ordinary employee, it is fascinating what we can do. That is the truly meaningful key fact. As the bridge of all parties, the ability of manager to display and communicate of information is very important. The establishment of communication and trust between all parties, as well as the trade-off between brand value and profit, is what a qualified manager needs to constantly think about.