楊瀅 時尚商務(wù)及推廣 本預(yù)

當(dāng)商業(yè)學(xué)習(xí)不僅僅是傳統(tǒng)意義上的商品，你會發(fā)現(xiàn)它一直生活在你身邊。《值得分析的品牌》項目中，我立刻想到的就是川久保玲它的獨特體現(xiàn)在每一個地方，作為一個設(shè)計師品牌它有著自己的傳達理念，資金用來注重做設(shè)計而不是廣泛營銷的方式使它在所有服裝品牌中獨樹一幟。當(dāng)然，系統(tǒng)的分析也是重要的對于此報告進行了宏觀經(jīng)濟、SWOT分析、競爭者、8P等......通過學(xué)習(xí)發(fā)現(xiàn)了作為普通消費者無法看到的東西。

Fashion is a cycle; I like to explore the changing style to find out the true meaning of fashion. After I studied fashion management, I found that every brand has its unique operation mode.

In the report Analysis of the Most Popular Wear Style of the Season, I chose Oversize, which has been popular for a long time. When I deeply analyzed the historical background of Oversize and related brands of this style, I found that it came from Brooks, an American company in the 1980s. It was born at a time of racial discrimination and economic depression. This gives me a new understanding of this style. Each brand has its soul, which is the significance of our learning and reference.

When business learning is not just a commodity in the traditional sense, you will find that it has been living with you. In the Brand worthy of analysis project, what immediately comes to my mind is Comme des Garcons, its uniqueness is reflected in every place. As a designer brand, it has its own communication concept. The way that funds are used to focus on design instead of extensive marketing makes it unique among all clothing brands. Of course, systematic analysis is also important for this report to carry out macroeconomic analysis, SWOT analysis, competitors, 8P, etc... Through learning, I discovered things those ordinary consumers could not see.