朱瀟文 國(guó)際珠寶商務(wù) 本科預(yù)科

隨著國(guó)家的建設(shè)，在滿足了物質(zhì)基礎(chǔ)的當(dāng)下，許多人更追求精神上的需求，例如權(quán)利和身份的象征、情感的紀(jì)念、物品美感的價(jià)值。因?yàn)檫@成為了對(duì)奢侈品、珠寶有著大量的需求的根本原因。

對(duì)我而言珠寶管理是學(xué)習(xí)如何成為設(shè)計(jì)師與消費(fèi)者中間的那一條紐帶。從設(shè)計(jì)師的角度講述理念和故事給消費(fèi)者，又從消費(fèi)者的角度及時(shí)給到設(shè)計(jì)師反饋。在學(xué)習(xí)如何幫助設(shè)計(jì)師表達(dá)、銷售產(chǎn)品的過程中，我認(rèn)為品牌的調(diào)研尤為重要。我的畢業(yè)論文中研究分析了法國(guó)頂級(jí)珠寶品牌CHAUMET的品牌背景、供應(yīng)鏈、產(chǎn)品形象、消費(fèi)者、競(jìng)爭(zhēng)者、宏觀環(huán)境、優(yōu)勢(shì)劣勢(shì)和品牌策略計(jì)劃，在其中我了解了文化、藝術(shù)和珠寶不可忽視的聯(lián)系，并學(xué)習(xí)到了優(yōu)秀珠寶品牌的營(yíng)銷方法。

With the increasing development of our country, more and more people satisfy with basic needs and look for higher spiritual comfort. Such as power, identity proof, memento of emotion, aesthetic value of objects. That’s the main reason where the fuse of luxury good comes from.

In my perspective, the learning process of jewellery management is becoming the strong connection between designer and clients. Help designer to present the concept and story to the wear, collect feedback from viewer to the maker. During the learning and practicing, I find the important of brand research. In the final report, I chose the famous French luxury jewellery brand CHAUMET as target. From its background, supply chain, 8P definition, consumer, competitor, environment, and SWOT to get conclusion for its future promotion. I understood connection during culture, art, and jewellery much better and great promotion strategies of a good luxury jewellery brand.